OUR STORY
In the bustling streets of Panabo City, Philippines, a simple tricycle laden with plasticware marked the humble beginnings of NJC Homeware. It was 2016, and the vision of Ms. Neckie Jules Cuajao, Mr. Nephi Jarom Cuajao, and Mrs. Ruellyn Cuajao was to serve the everyday needs of households in their local community. Armed with hard work and determination, they started peddling their wares, laying the foundation for what would become a thriving retail and wholesale distribution enterprise.
Their relentless efforts soon bore fruit. By 2018, the tricycle had been traded for a small retail store, nestled in the familiar space of their family's garage. This marked a turning point, signifying not just growth but also a testament to their entrepreneurial spirit.
Undeterred by the challenges of the global pandemic, NJC Homeware saw an opportunity to adapt and flourish. Recognizing the changing landscape of consumer behavior, they channeled their accumulated earnings into expanding their product offerings. Signature brands were introduced, catering to a wider range of needs, both for everyday households and businesses.
Their vision expanded beyond Panabo City, encompassing the bustling metropolis of Davao City. Physical warehouses and retail stores sprang up, solidifying their presence in the Davao Region. Their dedication to quality products and personalized service resonated with customers, building a loyal following that surpassed mere numbers. Today, NJC Homeware boasts over 100,000 followers and likes on Facebook, a testament to the power of their community approach.
The story of NJC Homeware is one of resilience, adaptation, and a commitment to serving the community. From humble beginnings on a tricycle, they have grown into a leading player in the retail and wholesale distribution landscape. Their journey is an inspiration to aspiring entrepreneurs, demonstrating how hard work, vision, and a focus on customer needs can pave the path to success.
OUR SERVICES
NJC Homeware offers a variety of ways to get your favorite products, whether you're in Luzon, Visayas, or Mindanao. For customers in Luzon & Visayas, we offer containerized shipping with per cubic meter (CBM) pricing and convenient door-to-door delivery. In Mindanao, containerized and per CBM options are available, alongside door-to-door delivery for both retailers and individual customers.
Want to browse in person? Visit one of our physical stores in the Davao Region! Prefer online shopping? We've got you covered with options on Facebook, Tiktok, Shopee, and our website. Need to spread out the cost? No problem! We partner with HOME CREDIT to offer installments. And we make getting your purchase home easy with door-to-door delivery by piece or by truck for larger orders within local areas. We even outsource products to ensure we have what you need!
With NJC Homeware, there's always a convenient way to shop for what you want.
VISION
To be the leading destination for homeware retail and wholesale distribution, providing customers with an exceptional selection of high-quality products that enhance their homes and lives.
MISSION
Our mission is to deliver unparalleled value and customer satisfaction through our homeware retail and wholesale distribution business. We aim to offer a wide range of stylish, functional, and sustainable homeware products while providing exceptional service and building long-term relationships with our customers and partners.
CORE VALUES
- Quality
- Customer Focus
- Reliability
- Sustainability
- Innovation
- Collaboration
- Integrity